Direct primary care is a new payment model that takes insurance companies out of the equation when it comes to routine health care—just as it should be. But who will sign up for such plans?
Look to the millennials, says Katherine Restrepo: “America’s largest generation likes instant gratification. They like convenience. They are more likely to research product information and consult with others prior to swiping the plastic compared to non-millennials. They also openly share their purchasing experiences via social media outlets in addition to word of mouth.”
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